How to Learn Copywriting from Scratch

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  • May 9, 2024
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  • 6 min read


Learning copywriting from scratch can be an exciting and rewarding journey for individuals looking to break into the world of marketing and communications. Whether you’re a budding entrepreneur, a seasoned professional seeking a career change, or someone with a passion for writing, mastering the art of copywriting opens up a world of opportunities. In this comprehensive guide, Ghostwriting Founders’ experts will explore step-by-step how to learn copywriting from scratch, covering everything from foundational principles to practical techniques and resources to help you succeed in this dynamic field.

What is Copywriting?

Copywriting is the art and science of crafting persuasive written content with the intention of influencing the reader to take a specific action. This action could range from making a purchase, signing up for a newsletter, clicking on a link, or engaging with a brand on social media. Effective copywriting is about more than just stringing words together; it involves understanding the target audience, conveying a compelling message, and ultimately driving desired outcomes for businesses.

Why is Copywriting Important?

In today’s highly competitive marketplace, businesses rely on effective copywriting to stand out from the crowd, capture the attention of their target audience, and drive conversions. Whether it’s creating engaging website copywriting, compelling email campaigns, or persuasive sales letters, copywriting plays a pivotal role in shaping consumer perceptions, building brand awareness, and driving revenue.

Step-by-Step Guide to Learning Copywriting from Scratch

Now that we have a basic understanding of copywriting, let’s delve into the step-by-step process of learning copywriting from scratch:

Step 1: Study the Fundamentals

Begin your copywriting journey by familiarizing yourself with the fundamental principles of effective copywriting. This includes understanding the psychology of persuasion, the importance of audience segmentation, and the elements of persuasive writing such as headlines, calls-to-action, and storytelling.

Resources for Studying the Fundamentals:

  • Books: “The Copywriter’s Handbook” by Robert W. Bly, “Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads” by Luke Sullivan.
  • Online Courses: “Copywriting Masterclass: Writing that Sells” on Udemy, “Copywriting: Write Copy That Sells” on Skillshare.
  • Blogs and Websites: Copyblogger, Neil Patel’s blog, HubSpot’s Marketing Blog, and many other blogs from notable blog management experts are available online.

Step 2: Practice Writing Regularly

Like any skill, copywriting requires practice to master. Set aside dedicated time each day to practice writing copy for different purposes and platforms. Start with simple exercises such as writing headlines, product descriptions, or social media posts, and gradually work your way up to more complex projects.

Practice Exercises:

  • Write ten different headlines for the same product or service.
  • Rewrite a piece of existing copy to make it more persuasive.
  • Craft a sales email or landing page for a fictional product or service.

Step 3: Seek Feedback and Critique

Seek feedback on your copywriting efforts from peers, mentors, or online communities. Constructive criticism can help you identify areas for improvement and refine your skills. Be open to feedback and use it as an opportunity to grow and develop as a copywriter.

Places to Seek Feedback:

  • Online writing groups and forums such as Reddit’s r/copywriting or LinkedIn groups.
  • Peer review sessions with fellow copywriters or writers.
  • Professional copywriting courses or workshops that offer personalized feedback.

Step 4: Analyze Successful Copy

Study and analyze successful examples of copywriting in action to understand what makes them effective. Pay attention to the language, tone, structure, and elements used in these pieces of copy, and consider how you can incorporate similar techniques into your own writing.

Resources for Analyzing Successful Copy:

  • Advertisements in print and digital media.
  • Landing pages and sales funnels of successful businesses.
  • Email campaigns from reputable brands.
  • Social media posts with high engagement and shares.

Step 5: Continue Learning and Growing

Copywriting is a constantly evolving field, so it’s essential to stay updated on industry trends, best practices, and new technologies. Continuously seek out opportunities for learning and professional development through books, courses, workshops, and networking events.

Ways to Continue Learning:

  • Attend copywriting conferences and workshops.
  • Subscribe to industry newsletters and publications.
  • Join professional associations such as the American Writers & Artists Inc. (AWAI) or the Professional Writers Association of Canada (PWAC).
  • Network with fellow copywriters and industry professionals on social media platforms like LinkedIn and Twitter.

FAQs About Learning Copywriting from Scratch

Let’s address some common questions that beginners may have about learning copywriting from scratch:

FAQ 1: Do I Need to Have a Background in Writing or Marketing to Learn Copywriting?

While having a background in writing or marketing can be beneficial, it’s not necessarily a prerequisite for learning copywriting. Copywriting is a skill that can be learned and developed over time through practice, study, and dedication. What’s most important is a passion for writing, a willingness to learn, and a desire to excel in the field.

FAQ 2: How Long Does It Take to Learn Copywriting?

The time it takes to learn copywriting varies depending on individual factors such as prior experience, dedication to practice, and the resources available for learning. Some people may pick up the basics of copywriting relatively quickly, while others may take longer to hone their skills. Consistent practice and ongoing learning are key to mastering copywriting over time.

FAQ 3: Can I Learn Copywriting Online?

Yes, there are numerous online resources available for learning copywriting, including courses, workshops, tutorials, and SEO blog writing. Many reputable platforms offer comprehensive copywriting courses taught by industry experts, making it possible to learn copywriting from the comfort of your own home. Online learning allows for flexibility and convenience, making it accessible to aspiring copywriters around the world.

FAQ 4: How Can I Build a Portfolio as a Beginner Copywriter?

As a beginner copywriter, building a portfolio is essential for showcasing your skills and attracting clients. Start by working on personal projects, volunteer opportunities, or speculative assignments to build up your portfolio. You can also create sample pieces of copy for fictional products or services to demonstrate your abilities to potential clients or employers. As you gain experience and complete more projects, continue to update and refine your portfolio to reflect your growth as a copywriter.

FAQ 5: What Are Some Common Mistakes to Avoid as a Beginner Copywriter?

Some common mistakes to avoid as a beginner copywriter include:

  • Overly salesy or promotional language that comes across as inauthentic.
  • Failing to research and understand the target audience and their needs.
  • Neglecting to proofread and edit your copy for grammar, spelling, and punctuation errors.
  • Ignoring feedback and failing to learn from constructive criticism.
  • Relying too heavily on clichés or tired language instead of finding fresh, creative approaches to writing.


Learning copywriting from scratch is an achievable goal for anyone with a passion for writing and a desire to excel in the field of marketing and communications. By following the step-by-step guide outlined in this article, aspiring copywriters can acquire the foundational skills, practical knowledge, and resources needed to succeed in the dynamic and rewarding world of copywriting. With dedication, perseverance, and

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