How to Sell Audiobooks On Amazon

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  • January 12, 2024
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  • 7 min read


Audiobooks represent the swiftly expanding sector of the publishing industry. As per the Audio Publishers Association, 46% of American adults have delved into audiobooks, with this number continually rising. In the past decade, the percentage of US adults engaging with audiobooks has more than doubled, witnessing a growth of over 100%. This surge reflects the increasing popularity and accessibility of audiobooks in the cultural landscape.

Creating an audiobook version is crucial to tap into the broadest audience, and leveraging Amazon’s reach is often a top choice.

Authors eyeing a share of Amazon’s audiobook market have various avenues. This guide will detail how to sell books directly on Amazon through ACX, Amazon’s audiobook distribution service. Also, let the experts at the Ghostwriting Founder help you explore alternative distributors for getting your book on Amazon and explain why this might be a preferred route for many authors.

Understanding the Audiobook Market:

To sell audiobooks on Amazon, you first need to take the time to understand the nuances of the audiobook market. Recognize that audiobook listeners come from diverse backgrounds and preferences.

Investigate popular genres, emerging trends, and the demographics of your potential audience. This knowledge will guide your decisions throughout the production and marketing phases, helping you tailor your audiobook to meet the expectations and interests of your target listeners.

Creating High-Quality Audiobooks:

The foundation of successful audiobook sales lies in delivering a high-quality listening experience. To sell audiobooks, you need to invest in a professional narration by hiring a professional audiobook creation agency that can bring your story to life.

Consider factors such as voice clarity, engaging delivery, and appropriate pacing. Remember, Amazon prioritizes quality content, and a well-produced audiobook attracts listeners, contributes to positive reviews, and increases credibility as a seller.

Ensure that your audiobook meets or exceeds industry standards for production, setting the stage for a positive reception among your audience.

Setting Up an Amazon ACX Account:

You’ll need an account on the Audiobook Creation Exchange (ACX) to kickstart your audiobook-selling venture on Amazon. ACX is Amazon’s platform connecting audiobook producers, narrators, and authors.

Creating an account is straightforward; simply visit the ACX website and sign up. During the process, you’ll provide details about your project and link your banking information for royalty payments.

This account will serve as your hub for managing the production, distribution, and monetization of your audiobooks.

Uploading Your Audiobook:

Once your ACX account is set up, it’s time to upload your audiobook. Navigate to the ACX dashboard and follow the step-by-step instructions for uploading your content. Pay close attention to the platform’s guidelines regarding file format, audio quality, and cover art specifications.

Ensuring that your audiobook meets these requirements guarantees a smooth upload process. A seamless upload expedites the availability of your audiobook on Amazon and contributes to a positive user experience for potential buyers.

Pricing Strategies:

Deciding how much to charge to sell audiobooks requires careful consideration. Keep it affordable for your audience while ensuring a fair return on your investment. Factors like the length of your audiobook, market trends, and your specific goals play into this decision.

Striking the right balance is crucial—your pricing strategy should attract buyers without undervaluing the effort put into creating your audiobook. Consider checking out the prices of similar audiobooks in your genre to gauge the market and make an informed decision. For example, if your genre is horror or fantasy, you can listen to Stephen King audiobooks for an idea of how to create your audiobook.

Leveraging Amazon’s Promotional Tools:

Amazon provides powerful promotional tools to boost your audiobook’s visibility. Take advantage of features like Kindle Countdown Deals and Free Book Promotions.

These tools can attract attention and drive sales, especially during specific promotional periods. Kindle Countdown Deals allow you to offer your audiobook at a discounted price for a limited time, creating a sense of urgency.

Free Book Promotions enable you to make and sell audiobooks temporarily free. This will attract potential listeners who might become paying customers later without even needing the help of a book marketing agency. Understanding and strategically using these tools can significantly impact your audiobook’s success on Amazon.

Crafting an Engaging Audiobook Description:

Your audiobook description is like a book cover—it should grab attention and spark interest. So, to sell an audiobook, you must write a compelling, easy-to-understand description that highlights the uniqueness of your audiobook.

If you are not proficient in writing descriptions, then you can hire Ghostwriters. Imagine you’re telling a friend about your audiobook; convey the excitement and key selling points.

Incorporate keywords naturally, making it easier for potential listeners to find your audiobook through Amazon’s search. A well-crafted description not only informs but entices, increasing the likelihood that someone browsing will choose to listen to your audiobook.

Optimizing for Keywords:

One of the greatest SEO and book marketing ideas is optimizing keywords relevant to your content. Keywords are the breadcrumbs that lead listeners to your audiobook.

Strategically incorporate relevant keywords in your audiobook title, description, and metadata. Consider what words potential listeners might use when searching for an audiobook like yours.

Use these keywords naturally—don’t overstuff—to enhance your audiobook’s discoverability. Amazon’s search algorithm relies on these keywords, so getting them right increases the chances of your audiobook appearing in search results and catching the attention of your target audience.

Building an Author Platform:

Creating an online presence enhances your chances to sell audiobooks. Start by establishing a website or blog where listeners can learn more about you and your work. Engage with potential listeners on social media platforms like Facebook, Instagram, or Twitter.

Share snippets about your audiobook, behind-the-scenes content, or any related updates. Consider collaborating with influencers or bloggers in the audiobook or literary community.

Building this author platform helps you connect with your audience, creating a community around your audiobooks and fostering long-term relationships with your listeners.

Monitoring Sales and Reviews:

After your audiobook is available on Amazon, the journey doesn’t end; it evolves. Keep a close eye on your sales performance and customer reviews. Sales data provides insights into your audiobook’s popularity and helps you refine your marketing strategies.

Customer reviews, positive or constructive, offer valuable feedback. Use this information to improve future projects, address concerns, and maintain a positive relationship with your audience.

Amazon values customer reviews, and positive feedback can contribute significantly to your audiobook’s visibility and success on the platform.

Exploring Additional Distribution Channels:

While Amazon is a major platform, consider expanding your audiobook’s reach by exploring additional distribution channels. Platforms like Audible, iTunes, and Google Play offer opportunities to tap into diverse audiences.

By diversifying your distribution channels, you increase the chances of reaching listeners who prefer alternative platforms. Research and understand the submission processes for each platform, ensuring your audiobook gains exposure across a broad spectrum of potential listeners.


Selling audiobooks on Amazon is a rewarding endeavor when approached strategically. By understanding the market, producing high-quality content, navigating ACX effectively, and implementing smart marketing strategies, you’ll be on the path to success. Remember, the key is not just selling audiobooks but building a sustainable and thriving presence in the ever-evolving world of digital content.

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